Has helped Canadians meet their financial security needs for more than 130 years. Founded in London, Ontario, in 1874, London Life offers financial security advice and planning through its Freedom 55 Financial division. Freedom 55 Financial offers London Life’s own brand of savings and investments, retirement income, life insurance and mortgages, in addition to a broad range of financial products from other leading financial institutions. London Life is a subsidiary of The Great-West Life Assurance Company and a member of the Power Financial Corporation group of companies. As of December 2005, it has more than $49 billion of assets under administration.